Helping leaders communicate strategy, stability and opportunity in moments of change.
BASF Coatings needed its leaders to communicate clearly and confidently with customers, employees and external audiences during a high-visibility transition. Yes& CommCore built a customized training experience that turned technical expertise into concise, strategic messages and prepared participants for difficult questions, media interactions and high-stakes conversations.
Challenge
BASF Coatings was preparing for a major business transition while navigating industry pressures including competition, energy costs and consolidation. Leaders across technical, commercial, HR, operations and executive roles needed to represent the company with clarity in conversations with automotive customers, employees, trade audiences and potential media. Many participants had deep subject-matter expertise but limited spokesperson experience, creating a need for practical, role-specific preparation.
Solution
Yes& CommCore designed and delivered customized communications and media training workshops grounded in BASF Coatings’ business context. The program included pre-work and issue analysis, tailored message frameworks, scenario-based simulations, on-camera practice, difficult-question drills and individual coaching. Participants learned to structure concise responses, translate technical detail into plain language, develop sound bites and use storytelling techniques to reinforce the company’s narrative during change.
“Andy Gilman is an exceptional media training partner. He takes time to understand the unique dynamics of an organization, allowing him to challenge participants in a thoughtful, strategic way that translates to meaningful learning moments. Andy’s global business insight, experience advising senior business and government leaders through crisis, and his background as a journalist make him my go-to resource for preparing executives for productive media interactions.”
Renee Rashid-Merem
BASF Coatings North America Communications
Results
The engagement increased participant confidence, improved clarity and conciseness in messaging, and strengthened leaders’ ability to respond to difficult or sensitive questions. It also helped align BASF Coatings leaders around key company narratives, supporting stronger executive presence and more consistent communications during a high-profile transition.
Media Training
Yes& CommCore media training workshops help leaders prepare for interviews, presentations and high-stakes conversations with practical coaching, message development and real-world simulations.
Takeaways
In moments of transformation, preparation gives leaders the confidence to own the narrative. By combining industry-specific scenarios, message development and practical coaching, Yes& CommCore helped BASF Coatings turn communication risk into an opportunity to reinforce stability, strategy and trust.